The joy of the game.

Football Culture and Viewership in Japan
In Japan, football known locally as sakkā has become one of the most popular and passionately followed sports. Over the years, it has grown from being a secondary game behind baseball to a national obsession that brings families, friends, and fans together. The Japanese people watch football games both at home and in public spaces like hotels, sports bars, and restaurants, creating a lively atmosphere whenever major matches are played.

Most Japanese fans prefer watching football at home because of the comfort and technology available. With Japan’s advanced broadcasting systems and high-speed internet, many households enjoy live matches in high-definition on large screens. Families gather in living rooms during local league games or international tournaments, cheering for teams like the Kashima Antlers, Urawa Red Diamonds, or the Japanese national team—Samurai Blue. Watching from home allows people to enjoy the match peacefully with family members, especially during late-night broadcasts from overseas tournaments such as the World Cup or UEFA Champions League.

However, a growing number of fans especially younger people and tourists—enjoy watching football in hotels, sports lounges, and viewing bars. Many hotels in cities like Tokyo and Osaka set up big screens for guests during major competitions. These gatherings create a festive environment, with fans dressed in team jerseys and waving flags. Hotels also host themed viewing nights where guests can enjoy drinks and food while watching the games together. This has become a social experience, especially during big events like the FIFA World Cup or Asian Cup.

In terms of marital order and demographics, both men and women in Japan are enthusiastic football fans, but men particularly between the ages of 20 and 45—tend to watch more frequently and follow the leagues closely. Married couples often watch together, especially during international matches when Japan’s national team plays. Interestingly, many women are also loyal fans, and female viewership has increased significantly since Japan’s Nadeshiko women’s national team won the FIFA Women’s World Cup in 2011.

Overall, football in Japan is a shared passion that crosses gender and age boundaries. Whether watched in homes or hotels, it unites people in excitement, pride, and the joy of the game.